To understand the idea of custom target groups, you need to think of your user base and how you would like to deploy or open features differently to different user groups.

Customized Target Groups

With Rollout, you can leverage your user base data and use it to segment users into what are known as target groups. You can create groups around the aforementioned properties: location, device type, and language. You can also capture additional properties, like screen size, OS type, and version number.

But you can go well beyond that, too. You can actually create dynamic target groups using custom attributes evaluated on the fly. For example, you can create groups like “paying account” or “company employee” depending on data within your application.

Custom Targeting Rules

Okay, great. You can segment your user base by various parameters, but what do you do with this ability? Simple. You create custom targeting rules and use your feature flag management capabilities to deploy features to specific groups of users.

Create a group likely to be early adopters and roll new feature out to them first. Or turn a new feature on, but only for internal employees or a specific type of customer.