Whoever coined the term “waiting game” clearly wasn’t an iOS app developer. As I explained in a previous post, the average iOS approval process usually takes between 5 and 10 days; nothing fun or game-like about that. Fortunately, if you’re one of those developers who hates playing the waiting game, there are some ways to fast-track approval process by requesting an Expedited Review.
Before I explain some tips on this process, there’s one thing I want to make clear upfront: Apple not only has a limited amount of expedited requests they can allow, but they also restrict the amount that any one person/app developer can request. Therefore, I suggest only using it in emergency situations or else you may not have one to use in the event of a real emergency. Think of it as a last resort. (more…)